Agent Success
Featured Real Estate Agent of the Month
“The Website Leap of Faith”
Brian E. Kinkade, GRI, e-PRO
Cherry Creek Professionals Realty
Denver, CO
My name is Brian Kinkade. This year something significant took place that resulted in a huge increase in my business. In fact, it became necessary for me to transition from being a “part-timer” into becoming a full-time REALTOR® in order to accommodate all my new clients! Here’s how it happened.
Until recently, my business efforts were based primarily on what other agents were doing, and frankly, my business wasn’t growing like I wanted. I was doing a mediocre job at working Internet leads from a “so-so” website.
It wasn’t until I found Myers and HomeGain that my business started growing exponentially.
My Myers site gives me a professional Internet presence, great uptime, ease of administration and a lot of flexibility to personally customize my website.
With HomeGain’s BuyerLink™ program, my pay-per-click advertising campaigns are very easy to manage – easier than Google and Yahoo! The program brings more traffic to my site so I can capture leads through my website and convert them into clients – and not just in my area, but nationwide!
Looking back over my visitor statistics since last August, I’ve achieved an average of 216,534 monthly hits and an average of 7,505 unique visitors per month. It was initially a leap of faith to believe that “If I build it, they will come”. Now at least 80% of my business is derived from my website. I’m almost to the point where I’m surprised when I get business from any other source.
As a result of my Myers website, the relationships in the Myers community, the courses I’ve taken, and BuyerLink, my lead conversion has grown to between 10 to 15% -- and my business is up 100%.
After drawing traffic to my site, of course, my goal is to convert a visitor into a lead. The trick to this is to give the visitor something valuable in exchange for getting them to register and stay. I’ll explain more about how to do this in the Winning Agent Call on November 29.
When a prospect registers, I then “bond” with them through periodic personal communication and by including them in my email campaigns. I also have a monthly newsletter distribution program from Realty Times into which I put every new lead so they will receive a monthly newsletter from me.
A strong lead generating website and presence, along with sturdy campaigns, and a marketing partner like HomeGain, have resulted in more closings and a more successful real estate business than I ever expected.
Don’t forget to register for HomeGain’s Winning Agent Call on November 29 where I will discuss more about Myers, HomeGain and website strategies for success!
What did you think of this
month’s NAR Expo? |
Ask HomeGain
Dear HomeGain,
I’ve been using your Agent Proposal program (AgentEvaluator™) for a few months and have problems getting to my leads. When I click on the link in the notification email, I am sent my control center but the lead is not there. How can I get to it?
-- Rodger Tomlinson, Bend, OR
Dear Rodger,
After you click on the link in the notification email, your Internet browser will often bring up a cached version of your control center instead of an updated page. To get a control center with the latest lead information, we encourage you to refresh your browser, then log out and log back into your HomeGain account. If this does not solve the problem, go to your ISP toolbar, select options, and try clearing your temporary cache and history. Once this is done, close your browser, open it again and log back into your HomeGain control center. By taking these steps, you should be able to see all of your recent leads.
Best regards,
Matt Malmgren, Client Services, HomeGain
HomeGain News
HomeGain.com Launches Newly Redesigned Website
HomeGain has received positive comments from hundreds of consumers, RealtorsŪ and Internet marketing partners on the clean, fresh look of the website, the ease of navigation, and the useful features like the instant home valuation tool.
Check out the new HomeGain home page & website
Give Your Listings a Boost! As a HomeGain member, you can upload your home listings for FREE. |
Awards and Recognition
HomeGain Clubs
Congratulations to HomeGain's newest Gold Club and Platinum Club members. These members represent our top performing real estate professionals nationwide.
September New Members
Agents who have closed $125,000 in gross commissions from HomeGain leads
Skip & Mardi Wing |
Steve Bing |
Carole Edwards |
Bethena Smith |
Tom Nash |
Karen Gauze |
Alice & Bill Profeta |
John and Celeste Olson |
Agents who have closed $75,000 in gross commissions from HomeGain leads
Carol Ceddia |
Kim Novak |
Steve Hatfield |
Vivianne Dordea |
Dennis Krill |
Beverly LaDuke |
Jaime Sparks Team |
Isaac and Maryam Malek |
Pam Westmeyer |
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Get an instant home valuation estimate. Try our new home values tool. |
Free webinars, local tradeshows and special events:
- November 29
Winning Agent Call with Brian Kinkade - November 29
AgentEvaluator Webinar - December 4
Source4Sellers Webinar - December 5
BuyerLink Webinar - December 4-6, Atlantic City, NJ
Triple Play RealtorŪ Convention & Trade Expo
Click here for more dates and times.
